Rising star Emma White released her video for single “Ten Year Town.” The video, was directed by Jay Curtis Miller and produced by FlyHi Films.
“This song felt special from the day we wrote it, but so honest and unapologetically so. I never imagined it would be embraced in this way,” she told Billboard. “I was afraid I said too much, but it taught me that the truth will always resonate with people.”
Telling a story about the struggle of making it as a female artist in the industry, “Ten Year Town” serves as a voice for other aspiring artists looking for their big break. The release of the track in May coincided with the launch of White’s Whitehouse Records, a co-venture with friend and fellow businesswoman Jennifer Coyle. “Ten Year Town” marked the label’s first official release.
“I’ve never fully understood the need to physically alter my appearance to be an artist. If I could wear the same black on black outfit every day, I would. To me, there’s always been a disconnect with needing to change my appearance in order to communicate my message musically,” she explained to Billboard. “This video is meant to capture that process — finding yourself through losing yourself, and in the end, staying true to yourself. I’m actually learning to have a lot fun trying on different looks and experimenting with makeup in a lighthearted way. The difference is that those decisions are my own and not decisions made for me.”
Described as an acoustic ballad, White also displays her talent with both co-writing (Brinley Addington, Neil Medley) and co-producing (Brad Hill) credits on the song.