Tim McGraw releases the stunning visual for his latest single “NEON CHURCH,” via Columbia Nashville/McGraw Music. The video was created in absolute darkness by the world renowned “Light Painter,” Patrick Rochon. Light painting is a photographic technique of moving a light source while taking a long exposure photograph. “NEON CHURCH” marks Rochon’s first international music related video, bringing the song to life with the lyrics vibrantly portrayed across the screen.
Of the video Tim states, “We wanted to give the fans something really special with this lyric video and we were blown away with Patrick’s work. He’s an artist who uses light as paint and darkness as a canvas. That couldn’t be more perfect for NEON CHURCH.”
“Light and sound are a fundamental marriage in the world of creation. When the perfect match comes together; real art takes form. For NEON CHURCH, I wanted to highlight the emotion of Tim’s song,” Patrick explained.
Rochon has collaborated with a number of companies including Infiniti Motors, Adobe, and Red Bull to name a few, and his work has appeared in a variety of industries across the world including advertising, fashion, documentaries and live performances.