John Rich Expands Redneck Riviera Brand

John Rich’s successful Redneck Riviera brand continues to expand, adding meat snacks to its ever-growing portfolio. In a newly formed partnership with The Classic Jerky, Redneck Riviera will be launching three new flavors. The American made product featuring Whiskey BBQ Strips, Amarillo Heat Seasoned Pork Strips, and Spicy Fried Pickle Seasoned Pork Strips will be available in mid-February online and across the nation in select retail outlets. Additionally, the award-winning Redneck Riviera Whiskey continues to grow throughout the United States. The Folds of Honor receives 10% of all net proceeds on the sale of Redneck Riviera products.

John Rich states, “I think I found a nice compliment to the whiskey with the new Redneck line of meat snacks! The Classic Jerky Company has been a great partner as we have spent months detailing the flavors and getting the approval of the Rich household. I am beyond ecstatic to see what we are accomplishing with this brand. In just two short years, we have been able to capture the nation with an affordable and quality line of whiskey, sponsor a national concert tour and bring some awesome tasting, tender meats snacks to market. I am proud of our team and our partners. It looks like mid to late February is go time for the meat snacks and I cannot wait to get out there and share the flavors with America and continue to give back to the Folds of Honor.”

The Classic Jerky Company’s National Sales Director Jim Miller adds, “We are excited about the partnership with John and Redneck Riviera. We believe these unique flavors will bring much-needed innovation to the ‘meat snack category,’ and are true reflections of John’s vision of Work Hard-Play Hard for the Redneck Riviera brand. We are pleased to continue the incredible work that John and his team have done with their commitment to Folds of Honor and we look forward to many years of partnership.”

About Jerry Holthouse

Music editor for Jerry Holthouse is a content writer, songwriter and a graphic designer. He owns and runs Holthouse Creative, a full service creative agency. He is an avid outdoorsman and a lover of everything music. You can contact him at

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