Durango Boots has tapped Curb Records’ hitmaker Jerrod Niemann as their newest Country Music Brand Ambassador. As part of the newly-minted partnership, Niemann will represent Durango at select events and be featured across social media campaigns rolling out over the next six months.
“Jerrod is a captivating performer and a distinguished presence in the Country music industry,” said Erin DeLong, Durango marketing manager. “His authentic Country spirit aligns perfectly with Durango’s brand.”
With nearly a decade of success under his belt, Niemann has topped Country charts with PLATINUM-certified anthems “Drink to That All Night” and “Lover, Lover,” racked up multiple nominations for the Academy of Country Music, Country Music Association and CMT Music Awards, as well as toured with some of Country music’s biggest stars including Dierks Bentley, Brad Paisley and Keith Urban.
Building on his new role, Niemann has selected his personal favorite Durango styles to be spotlighted on his feature page on the Durango website, which fans can see HERE.
“I’ve spent nearly every day of my life wearing a pair of boots — from working on ranches as a kid to playing Country music on stages across the nation,” said Niemann. “My Durango boots have kept me on my feet better than any other pair I’ve ever worn, so when the opportunity to work with the brand came up, I couldn’t have been more excited.”
The tunesmith is currently out on his TALLBOYS & SHORT STORIES tour, with more dates to be announced soon.