Danielle Bradbery is adding to the depth of her already empowering single “Worth It” by partnering with ABLE, a Nashville-Based lifestyle brand focused on ending generational poverty by creating jobs for women who have often overcome extraordinary circumstances.
Bradbery soulfully sings about the power of knowing one’s own value in the groovy follow up to “Sway,” the lead single off her sophomore album I Don’t Believe We’ve Met, released by BMLG Records in December 2017.
“Worth It” – written by Bradbery together with Jeff Pardo and Molly Reed – was included on Taste of Country’s list of “Top 40 Country Songs for April 2018.” The empowering message of the song and the mission of ABLE fit hand in hand, creating a natural partnership.
“At ABLE, we believe wholeheartedly in a woman’s worth, and we’ve seen firsthand that they’re capable of accomplishing incredible things when given an opportunity,” said Barrett Ward, CEO and Founder of ABLE. “We’re grateful to Danielle for using her voice to bring our shared message to her fans.”
Together with ABLE, Bradbery designed a collection of accessories embellished with the phrase “Worth It.” Products include a ring, necklace and bracelet as well as a unisex leather wallet, with prices ranging from $28 to $58.
“The spirit of the incredible females at ABLE inspired me the moment I walked through their doors. Hearing their stories of overcoming the toughest of circumstances gave new meaning to the song and seeing the creators wear these items with pride was a moment I’ll never forget,” said Bradbery on the partnership.
Footage highlighting the partnership will be included as part of iHeartCountry Festival’s initiative to showcase women in country music and female business owners leading up to the May 5 festival in Austin, Texas, where Bradbery will perform at the Daytime Village.
To learn more or to purchase items from the “Worth It” collection, visit www.livefashionable.com\