WATCH: Jake Owen’s “1×1”

As he continues a headlining run on his nationwide Up There Down Here Tour this summer, Jake Owen is taking a moment today to appreciate the little things with the official music video for his latest release, “1×1,” out now.

Directed by Ryan Smith and shot at a Nashville soundstage, the sentimental reflection of Owen’s current place in life springs to life as the hitmaker strums an acoustic guitar against a 270-degree, floor-to-ceiling video wall, lit up with vignettes that showcase the moments and memories that make life worth living. Making the day even more special, Owen’s fiancé and two daughters, Pearl (9) and Paris (3), joined him on set for filming.

“The second I heard ‘1×1’ it resonated with me, and I knew that I wanted to be a part of it. Working with Spidey to make this song soar on screen was a great experience, and having my family there made it even more meaningful. It’s sentimental and fun and tells a story; I’m excited to share it with you today,” Owen says.

About Jerry Holthouse

Music editor for Jerry Holthouse is a content writer, songwriter and a graphic designer. He owns and runs Holthouse Creative, a full service creative agency. He is an avid outdoorsman and a lover of everything music. You can contact him at

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