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NASHVILLE – This week’s Nashville Pick is artist Peach PRC who’s new single, “Hold It For Her” is now available on her debut Album Porcelain.
Marking a defining new chapter in her rise, global pop standout Peach PRC unveils her long-awaited debut album Porcelain—a shimmering, emotionally charged arrival that cements her as one of pop’s most compelling new voices.
Anchored by the release of her latest single and video, “Hold It for Her,” Porcelain finds Peach PRC pushing her songwriting to new heights. With razor-sharp lyricism and a fearless emotional lens, she navigates layered themes of identity, vulnerability, and self-reflection—set against a lush, euro-pop-inspired backdrop of pulsing synths and sleek production.
“Hold It for Her,” written and produced in Los Angeles with Harry Charles (Tate McRae, Dove Cameron, King Princess), captures a deeply introspective concept: grief for moments that haven’t yet happened. The track explores the idea of a future self gently carrying present pain—holding onto it so tomorrow doesn’t feel quite as heavy.
The official video, directed by Tom Carroll, brings that vision to life with striking ambition. As Carroll shares,
“It was a massive technical hurdle to build this entire universe frame-by-frame, but the effort was grounded by Peach’s performance. Watching her reach out to ‘touch’ a forest or a digital horizon that only existed in my head, finding a spiritual connection with a room full of green walls, is where the vision finally felt complete. Same goes to the incredible team we had onset, shooting 11 scenes in one day is a marvel. At its core, the video is about that invisible safety net; the higher beings and ancient magic that quietly hold the weight of the world for us when life becomes too much to carry.”
With Porcelain, Peach PRC delivers a debut that feels both intimate and expansive—balancing glossy pop precision with raw emotional depth and signaling an artist fully stepping into her own.
Having captivated audiences and tastemakers with the release of her chart-topping “Manic Dream Pixie” EP in 2023, debuting #1 on the ARIA Albums Chart and achieving up to tens of millions of streams globally, the release of “Porcelain” further cements Peach PRC’s rise as one of pop’s most compelling new storytellers and influential new-gen pop visionaries
Peach PRC curated Porcelain with an elite ensemble of artists and trailblazers, with pop production by Konstantin Kersting (Tones and I, Milky Chance, Mallrat) , Larzz Principato (Dua Lipa, Tate McRae, Halsey), Space Primates (FIFTY FIFTY, Alesso, Stray Kids) and the co-writing prowess of Ryan Linvill (Dermot Kennedy, Conan Gray, and Chappell Roan’s Casual), and JBACH (Ava Max, Jason Derulo, Stray Kids).
