The Tennessee Department of Tourist Development teams up with Third Man Records & Bluegrass Underground for a one-of- a-kind concert experience Friday, Sept. 29 as an extension of the state’s SnapchatConcert Series, which launched last year, and their ongoing “The Soundtrack of America. Made in Tennessee” brand campaign. The event will take place at Bluegrass Underground in Cumberland Caverns located 333 feet underground.
Third Man Records artists Margo Price, Lillie Mae, Craig Brown Band, and Joshua Hedley will perform, billed together for the first time. Jack White, Third Man Record’s founder, will host. Tickets to the underground show will be free and available exclusively through Tennessee’s Snapchat. By following “Tennessee” on Snapchat, fans can also access exclusive content pieces with Third Man Records co-founder Ben Swank and each of the four performing artists.