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New cab alternative, Lyft, launching in Nashville

Monday, December 02, 2013

The pink carstaches could soon be coming to Nashville roadways.

Lyft, an on-demand ride sharing company based in San Francisco, is launching in Nashville on Friday, according to company spokeswoman Paige Thelen. The company has been cultivating a fleet of drivers in recent weeks, generating interest through social media outlets, word of mouth and placing ads on Facebook.

The company, whose drivers put a pink mustache on the front of their car to help identify themselves, allows passengers to book a nearby driver on a mobile app, offering an alternative to cabs or black cars. So far, Lyft has provided more than 1 million rides nationwide and operates in 18 cities.

The company, whose drivers put a furry pink mustache on the front of their car to help identify themselves, allows passengers to book a nearby driver on a mobile app, offering an alternative to cabs or black cars. So far, Lyft has provided more than 1 million rides nationwide and operates in 18 cities.

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