“When I was approached to contribute vocals on ‘The Choice,’ I immediately reverted back to my adolescence and when I first heard ‘We Are The World’ in the ‘80s. The impact that song and message had worldwide is still incredible,” shares Atkins. “Today, we have the opportunity to make an impact on children and adults in a very real way, and I hope people will once again come together to support this song benefitting Soles4Souls.”
Never before in the history of country music have so many stars united on one single song. Other artists participating include Vince Gill, Billy Gilman, Amy Grant, Steve Holy, Wynonna Judd, Richie McDonald, Ronnie Milsap, Craig Morgan, LeAnn Rimes, Kenny Rogers, Randy Travis, Diamond Rio, and Montgomery Gentry.
“For every download, a pair of shoes is provided to a person in need,” continued Atkins. “It’s really that simple.”
Fans can download the song HERE and support the campaign by tweeting the following message:
“Join @RodneyAktins @KeithUrban @JoshTurnerMusic @kelliepickler & more to benefit @Soles4Souls Download #TheChoice http://bit.ly/HMfNFQ”
All participating artists donated their time and talents to the project. The proceeds from each download of the song go to Soles4Souls. Based in Nashville, the nonprofit organization collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty.
“The Choice” was released by Cotton Valley Records on April 16 and is available via digital download on iTunes, Amazon, and a host of other sites. Corporate sponsors include retailer Gander Mountain and Regal Entertainment Group, the largest cinema company in the United States, which has promoted the song on all of its 6,775 screens nationwide.