Country music singer, Justin Moore recently helped unveil the winner of the naming rights to one of NASCAR’s biggest races at a special ceremony in Troy Ala. last week. Moore ended the event performing “Til My Last Day” and “Small Town USA” for the 200 attendees and after spent time shaking hands and talking with the winner, his family and friends.
Local Troy, Ala. firefighter and hometown hero, Curtiss Shaver will go down in sports history on July 29th when the NASCAR Sprint Cup Series race at Indianapolis Motor Speedway (IMS) is renamed in his honor, courtesy of Crown Royal.
The whisky brand brought a piece of the renowned Brickyard to the fire lieutenant’s hometown on Wednesday, laying a ceremonial Yard of Bricks at the Troy Fire Department during a surprise ceremony announcing Shaver as the winner of the annual “Your Hero’s Name Here” 400 program (see photos below).
In addition to Shaver, IMS President Jeff Belskus, Big Machine Label Group CEO Scott Borchetta and Diageo VP of North American whisky Yvonne Briese were all on-hand to mark the occasion.
The race, officially titled Crown Royal Presents the Curtiss Shaver 400 at the Brickyard Powered by BigMachineRecords.com will represent the ultimate celebration of our nation’s heroes and will mark the sixth time Crown Royal has awarded naming rights to an adult fan.