Grammy-nominated sibling trio, The Band Perry, along with their dogs, are now the face of a new Purina Dog Chow contest. Purina Dog Chow is currently daring dog owners to try its better tasting than ever dog food formula risk-free. In return, consumers now have the chance to out-do them with a double dog dare of their own.
“From now until Monday, Feb. 28, we are encouraging dog lovers to visit www.daredogchow.com and submit a dare of their choice,” said Heather Gettys, Purina® Dog Chow® Senior Brand Manager. “It could be anything from building the ultimate dog house to refurbishing a neighborhood animal shelter to organizing a dog walk across the Brooklyn Bridge. If you ever thought, ‘I wish Dog Chow would …’ here’s your opportunity to see if your idea will come to life.”
Purina Dog Chow Brand Dog Food will execute three dares – one per month in March, April and May – while awarding each of the three Grand Prize Winners $5,000 and a year’s supply of Purina Dog Chow Brand Dog Food, as well as a two year’s supply of Purina Dog Chow Brand Dog Food for one dog donated to a local animal shelter in each of the Grand Prize Winners’ communities.
“The Band Perry is a perfect partner for the Double Dog Dare Contest. They are devoted owners of four dogs and, as siblings, they definitely can relate to the challenge of a ‘double dog dare’!” said Gettys.
In other Band Perry news:Yesterday, The Band Perry gathered at a #1 party on Music Row to celebrate the chart-topping success of the trio’s hit “If I Die Young.” The song was written by the group’s own Kimberly Perry, who says she feels a sense of validation now, and Neil Perry adds that a #1 has made a difference in their career: Listen below