Your Guide to Creating a Conci...

Why is it important to have a concise branding message? According to author Roger Parker, “The simpler your message, the easier it will be for others to understand your brand and remember your ideas.” So how do you create a concise branding message for your business? Brainstorm First, brainstorm and write out your ideas. Or […] Read More...

Putting Pinterest to Work For ...

Are you a pinner but you haven’t made the leap to start using Pinterest for your business? With increasing platforms and access to social media, you are constantly competing for the attention of your audience. As a result, it’s important to stay focused and build and maintain your connections. Get started with these simple tips: […] Read More...

Who is Going to Buy This?!

Life is fast moving and often times we get a little ahead of ourselves. We have a great idea but would anyone else think it’s a great idea too? Think about it further. You’re drafting a business plan and must determine who your target demographic is. Since they will be the ones purchasing your idea, […] Read More...

Got 4 minutes? I'll Make Your ...

I get it – you don’t have time to create a marketing strategy. You’re busy. There’s a deadline. Someone called out sick. What will it even do for your business anyway? Creating a marketing plan from scratch can seem daunting, even scary. There are so many options and tools and resources and companies… where do […] Read More...

Don't Give Up… On Your Marke...

I recently talked about taking a second look at your marketing budget, but now it’s time to tackle another issue that may arise as the year progresses. How do you stick to your marketing strategy? Odds are, you spent time putting together a strategy to make this years’ business profits better than the last. It’s […] Read More...

Why Outsourcing WORKS!

Think about it for a minute. Marketing a business includes a social media presence, search engine optimization, “on the ground” referral marketing, a strategy that is ever evolving and more. It may seem easier to have one employee handle each item or a team handling individual items, but it will become hard to keep complacency […] Read More...

3 Questions To Ask When Taking...

Earlier this year we discussed the importance of creating a marketing budget and how to implement it into your business. Now that we are into the second quarter of the year, it’s time to re-evaluate and make sure your budget is still working. Consider these questions: Are you over-spending? It’s been 4 months. At this […] Read More...