Don't Give Up… On Your Marke...

I recently talked about taking a second look at your marketing budget, but now it’s time to tackle another issue that may arise as the year progresses. How do you stick to your marketing strategy? Odds are, you spent time putting together a strategy to make this years’ business profits better than the last. It’s […] Read More...

Why Outsourcing WORKS!

Think about it for a minute. Marketing a business includes a social media presence, search engine optimization, “on the ground” referral marketing, a strategy that is ever evolving and more. It may seem easier to have one employee handle each item or a team handling individual items, but it will become hard to keep complacency […] Read More...

3 Questions To Ask When Taking...

Earlier this year we discussed the importance of creating a marketing budget and how to implement it into your business. Now that we are into the second quarter of the year, it’s time to re-evaluate and make sure your budget is still working. Consider these questions: Are you over-spending? It’s been 4 months. At this […] Read More...

Your Networking NOT-to Do List

With all this talk about what to do or what to say at networking events, do you still feel like things didn’t go exactly as you had meticulously planned (or rehearsed)? Maybe next time you should simply try to avoid these NOT-to do’s. The Young Entrepreneur Council at Inc. recently shared a list of tactics […] Read More...

Can Your Business Grow With In...

Did you know that over 40 million pictures are posted daily to Instagram? That’s an impressive number, and would be impressive if Instagram can impact your business growth. While Instagram has a huge worldwide following, it is not the best social media outlet for every business. How do you know if it’s worth your time? […] Read More...

Show Me the Money… in an Ema...

In the simplest sense of the term, email marketing is a way of directly reaching a group of people with common interests through digital mail. Email marketing is one of the most effective forms of promotion. Typically, these emails are used to acquire new customers and encourage customer loyalty. In fact, in a recent study […] Read More...

Get Trendy: Top 5 Marketing Ti...

The shift towards digital marketing is continuing to rise. In fact, it is estimated that 33% of all marketing dollars in 2015 will be spent on digital strategies. How are you spending your valuable dollars? I am a big proponent of reviewing and adjusting your plans. If something isn’t working, STOP! Success comes from recognizing […] Read More...

Bearded Iris kegs first batch ...

Bearded Iris kegged their first batch of beer. Long time friends (since like 4th grade in Murfreesboro) Paul Vaughn and Kavon Togrye have been homebrewing since they were 18. One went on to become an attorney, the other a financial analyst, but the desire to brew together never faded. As their respective careers were just […] Read More...